The company began to expand into new frontiers of the gadget industry. Four decades ago LEGO did start to target women with the launch of furnishings and dollhouses; in 1974 this introduced it is first person figures, called Minifigures; and in 1979 that expanded into space with sets offering astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of rings elements directed at young girls. This period also noticed the creation of a management structure, with Godtfred Kirk Christiansen’s youngster Kjeld Kirk Kristiansen connecting to the bureaucratic staff and working to modernize the company’s manufacturing strategies.
The 1970s also saw the introduction of a process that allowed customers to pick out certain stones they wanted to purchase and make their own designs, rather than acquire pre-made systems; this is popular with adults, as well as children. In the same decade, Seglar branched out into middle ages territory when using the Castle topic, and in 1980 the company added it is first educate sets to its selection.
In 1989 Lego released the Pirate template, and with it a wide variety of pirate delivers, lego and a leading position of vdr wasteland islands and treasure. This company also widened its variety of facial expressions, adding beards, eye spots and lip stick in addition to the regular two sight and laugh. Some older Lego lovers resented these types of changes, preferring the more straightforward faces of earlier types.
As Lego expanded in a huge multinational corporation, it had to find ways in order to meet the requirements of their big name potential buyers like Aim for, Wal-Mart and Toys ‘R’ Us, which will demanded greater selections and faster shipment times. Maintain with these needs, the company begun to reduce total production time for new products by making more by using computerized assemblage systems.